Our Values
In October 2013, You Are The Media (YATM) was born as a marketing learning community.
YATM empowers you to promote yourself and your business to grow your own audience, instead of relying on algorithms and paid media. All of this within a supportive learning community that champions your success.
We do it with the values of creativity, independence, visibility, experimentation, co-learning, community and self-sufficiency.
What else happens from YATM?
What It All Means…
What we want for you is the capability to create content that establishes your presence without any barriers.
No more middlemen, algorithms, or gatekeepers. You take the reins and attract your audience directly to you. Plus it feels good to feel a part of a wider community. Here is what being part of YATM means to Matt King.